Free Tool
Instagram Engagement Rate Calculator
Calculate any Instagram account's real engagement rate. See if an influencer is worth partnering with.
What Is Instagram Engagement Rate?
Engagement rate measures how actively an account's audience interacts with their content. It's calculated as (average likes + comments per post) ÷ total followers × 100.
Engagement rate benchmarks
- 6%+ — Excellent. Highly engaged, niche audience.
- 3–6% — Good. Above industry average.
- 1–3% — Average. Typical for mid-size accounts.
- Below 1% — Low. May indicate bought followers.
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